Make sure you start right from the very beginning. Get to know your customers: find out who they are, why they buy from you and what their needs are. Engage them into dialogue across all channels and touchpoints. Follow up with offers tailored to their needs. Expand relationships with most loyal customers and remember: 20% of your customers drive 80% of your profits.
Building trust is never easy, but it pays off. If you want to keep them, make sure they know you CARE. So make a smart plan and stick to it: keep your customers happy and increase your share of their wallet.