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Apr
2015
“Content marketing for lead generation”
DMS (Slovenian Marketing Society), Ljubljana.
How to find the right topics, why the testing of different CTA’s matters, how to monitor your channel’s efficiency and how to exceed your goals – through a case study.
Summary: http://goo.gl/wNjek5
Mar
2015
“Direct marketing – directly!”
Ljubljana
Gea College, Faculty for Enterpreneurships
Apr
2014
“11 tips & tricks for customer acquisition”
Marketing Focus, Ljubljana
Through a case study of American Express.