What are their needs? How does your product/service solve their needs?
What’s their customer experience when they are dealing with your company, your employees, your store or website?
Identifying WHY can be a challenge, identifying WHY NOT an even bigger one. However, your customers have all the answers. All you need to do is ASK them, they’ll be more than happy to tell you. You’ll learn a lot about yourself, your company and your employees – the things you’ll never see in your reports. You’ll get the most valuable insight that will help you craft your activities in the future.