Loyalty programs

Retain your best customers

If your company is to achieve long-term success, it is vital that you plan which customers you will create a bond with and decrease the chance of them moving over to the competition.

It is especially during difficult times that customers expect and even demand that you will make an extra effort for them. Many companies realise that caring for existing customers is a good idea. They reward their customers for purchases and apply different marketing techniques to make them come back to them again and again for more products or services.

Caring for existing customers pays off

Experience shows that it is 5 to 10 times cheaper to keep an existing customer than acquire a new one. In a time of budgets cuts that is an increasingly important fact. If you analyse your customer base you will see that 20% of your customers account for 80% of total sale­s.

A loyalty programme thus calls for careful planning based on clear segmentation of the target group, defining the system and bonus costs, a clear overview of the campaigns and evaluation of realised activities.

This is the way you and your customers will get the maximum benefit out of the loyalty programme, which should yield economic benefits for both you and your customers.

How will your company benefit from the loyalty programme?

- Customers will buy products from you more frequently.

- Customers will buy more of your products or services (up and cross-sales)

- The value of your customers' purchases will rise.

- Fewer customers will migrate to the competition.

- Brand loyalty will increase.

- Sales will grow.

What else can you do in your company in order to retain customers?  

Have a cup of coffee with us!

Call us on +386 5 687 41 29 or write to info@spago.si or fill out this survey and we will look for new, unexplored opportunities you can achieve with a loyalty programme so that your customers will buy more products more often and for more money.