Events & conferences

We have learned from the best and enhanced this knowledge with our own lessons learned from projects in Slovenia and abroad. Thus we can share this knowledge with you confidently.

We present best-practice examples at events which are well-accepted among the professional public. The exchange of opinions makes us richer and reinforces our confidence that we are doing a good job when we provide a fresh perspective to the participants and help them find a path to success.

We co-create events and conferences with best-practice presentations:

2009
Tackling the recession through planned dialogue with customers (Renault Nissan Slovenia)
Marketing Focus, Ljubljana, 21 May, 2009

How to use costumer segmentation and personalization of marketing tools for successful sales of high-end products and services
Marketing focus, Ljubljana, 21 November 2009

2007
Effectiveness of different direct marketing strategies for two similar products – examples of iBON vs. GVIN.com
Marketing Focus, Ljubljana, 29 November 2007

2006
How to increase the yield of a marketing campaign (ROI) to over 300%:
the use of direct marketing in a customer relationship management programme at the company Si.mobil
Marketing Focus, Ljubljana, 21 September 2006

2005
The campaign that won the EFFIE Communications Effectiveness Award:
Becoming the market leader through innovative marketing:
ANGAL – double relief for a sore throat (a project for LEK d.d. – over-the-counter medication)
Presentation of EFFIE finalists, January 2005

2004
From a pharmaceutical manufacturer to a health consultant – an example of using direct marketing to sell an over-the-counter medication at the company Lek – Central and Eastern Europe Direct Marketing Congress Direkt '04, Ljubljana, April 2004

From awareness to loyalty – an example of Lek's brand Angal
Marketing Focus, Ljubljana, 28 September 2004

2003
How to integrate the Internet into a company's marketing strategy
Conference "Business Application of the Internet", Portorož, January 2003

2002
How to increase the response from direct marketing activities
Day of Direct Marketing, Ljubljana, June 2002

How to get and retain customers over the long term
Internal seminar for Si.mobil, Rogla, October 2002

1999
CRM in the Studio Moderna Group
3rd international conference of the Studio Moderna Group, Portorož, September 1999

Direct marketing: How to increase the response from marketing communications programmes
2nd international conference of the Studio Moderna Group, Skopje, Macedonia, March 1999

1998
Back-end marketing
1st international annual conference of the Studio Moderna Group, Kranjska Gora, June 1998

Media in Central and Eastern Europe
10th international conference of the Interwood Group, Toronto, Canada, August 1998

1997 - 2001
The role of the call centre and telemarketing basics
Studio Moderna internal seminars